Our story

We began with people.

The Hub of Culture represents talent, builds brands and crafts platforms where people participate, collaborate and find real opportunities — helping communities and ecosystems move forward together.

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Talents represented
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Verticals in motion
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Shared mission
01

Why we exist

Movement is everywhere on the streets, on the field, and in the conversations that move culture forward.

Step by step, project by project, city by city, we are growing. Not just as a company, but as a collective built on participation, expression and progress.

Today, The Hub of Culture is more than a team. It is a home for ideas, talent, communities and culture. And we are only getting started.

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Who we're for

We show up for

  • 01 Girls who show up to play
    She Kicks Football League players celebrating on the pitch
  • 02 Artists who want their stories heard
    Harshita Gautam, dancer
  • 03 Athletes looking for all-round support
    An athlete speaking on stage
  • 04 Brands seeking an authentic connection
    The Chennai Super Kings mascot in Hyve × CSK kit
  • 05 Communities searching to belong
    A grassroots football community on the pitch
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The people

Built by people who move culture.

Pragati Banka

Pragati Banka

Co-founder

The first & only woman in India to be a FIFA-licensed football agent, Pragati is also a lawyer who currently plays Division Level football in Karnataka. She practiced general litigation in the courts of New Delhi for 4 years, where she represented clients like the international rapper Yo Yo Honey Singh, Ambuja Cement, Emaar India, etc. She is also the founder of Equal Play Collective, a Bengaluru-based sports and fitness community for all genders aimed at leveling the playing field. She aims to use the power of sport to empower the marginalised, especially women.

Ansh Modi

Ansh Modi

Co-founder

A person who cooks ideas for three meals a day, Ansh considers the mic to be the strongest tool to influence communities. Having dabbled across Talent Representation, Brand Strategy, Partnerships, Broadcasting and Content with marquee names such as Rohan Bopanna, Formula E, JioCinema, etc., he brings a holistic perspective across projects. A dancer, a passionate sportsperson and an avid trekker, he also has led several business plans across competitions internationally.

Join the movement

Build with us.

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